Data Protection Policy

Data Protection

Thank you for visiting our website. Your privacy protection is of utmost importance to us. The Data Protection Policy refers to our commitment to treat information of all interested parties with the utmost care and confidentiality. This policy refers to all parties who provide any amount of information to us.

Collection, Processing & Use of Personal Data

Our websites can be visited without being forced to divulge any personal data. We do not store any personal information in this regard. Only data used to access the website that has no personal relation is used, such as: 

  • name of the internet provider
  • the page used to visit our website 
  • the name of the requested data file 

This data is solely used to improve our services and does not allow any interference of your personal details. 

We evaluate, save and process your data in accordance with the ordering process in regard to the good (s) purchased and any possible or potential transactions as well as for advertising purposes. This may include your name, email address, residential address, telephone number and all other relevant data that was provided when creating a customer account or completed order. 
Personal data is collected when voluntarily notifying us as part of your order, creating a customer account or subscribing to our newsletter. When creating a customer account, your email address is used solely in regard to promotional purposes until the subscription has been cancelled by the customer. A customer account and/or newsletter subscription can be cancelled at any time. 

Your details are only forwarded to third parties as far as legally permissible and for the purpose of concluding contracts, billing, marketing purposes or with your explicit consent. Within the framework of the ordering process, our service providers (e.g. carriers, banks) receive the necessary data to complete the ordering process. The data may only be used by our service providers for the sole purpose of fulfilling their task. 

Right to Access of Personal Data

You hold the right to access your stored data as well as the rectification, blocking or deletion thereof. Furthermore, you hold the right to obtain information about the reasons for an unfavourable creditworthiness-related decision, notification of the compiled i.e. stored probability values, the conclusion of the contract and the used data thereof. 
For further information, please contact us via email, letter or fax. Our contact details can be found here

Data Usage for Advertising Purposes

Your data is used to improve your shopping experience and shape it to suit your requirements. The information used to achieve this is the data already available to us, e.g. internet connection, the chosen end device, operating system, date, the time at which our website was visited or the pages retrieved as well as information that was provided to us by you. You may object to the use of personal data for advertising purposes at any time. A notification via email, letter or fax would suffice. You can find our contact details here


Once you have subscribed to our Newsletter these are forwarded to the email address that has been disclosed on a regular basis. Unsubscribing from our Newsletter is possible within the customer account and can be done at any time. 


Cookies are small text files which are downloaded to your computer, tablet or mobile phone when you visit a website or application. The website or application may retrieve these cookies from your web browser each time you visit, so they can recognise you, remember your preferences and provide you with a more secure online experience. Generally, cookies are very useful and are a common method used by almost every website you visit because they help to make your online experience as smooth as possible. Cookies generally do not store any information to identify an individual person but are instead used to identify a browser on an individual machine. If you prefer, you can restrict, block or delete cookies by changing your browser settings but that may mean that the website won't work properly. 

  • Session Cookies

Session cookies are erased once the user closes the Web browser. 

  • Persistent Cookies 

A persistent cookie expires at a specific date or after a specific length of time. It is automatically recognised that the user has previously visited our website as well as which entries and settings the user prefers.

 If you prefer, you can restrict, block or delete cookies by changing your browser settings. 

Web Tracking Tools

In the context of retargeting and banner advertisements, we use third-party services. This is usually done using cookies or pixels. Thus, promotional offers will be more useful and interesting for you.

Banner Ads

When the user visits, we used data collected to display banner ads. This refers to web banners that are served by ad networks. 

The banner ads display products that the user has previously seen on our website or products that are similar to those seen (retargeting). We only use anonymous data in this case. The user's name or email address is not stored by cookies. 

Our Partner: 
Criteo CIL, 32 Rue Blanche, 75009 Paris, France.
Criteo generates an individual code ("hash") with the email address used to create a customer account on our website in order to identify users across all devices. Information about their data protection policy can be found here:
Information on our to deactivate this service can also be found here. 


Our website utilises the service of Taboola Inc. (28 West 23rd St. 5th fl., New York, NY 10010, ). Taboola is a discovery content platform that delivers personalised recommendation to the user. The user profile does not allow any conclusions to be made upon your person. 

Further information about deactivating Taboola cookies can be found here: (Opt-ou information can be found under "Site Visitor Choices"). 

Google Analytics with "anonymize IP" Extention

This website used Google Analytics, a service provided by Google Inc. Google Analytics uses "cookies". The information about the user utilising this website (including the IP address) generated by the cookie is transferred to a Google server in the United States and stored there. Google respects the privacy requirements of the US Safe Harbor Agreement and is registered with the US Department of Commerce's "Safe Harbor" program. Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide us with further services connected to the use of the website and the Internet. We use a pseudonym assignment in order to understand your use of our website across all devices. Personal data is not forwarded to Google. 

Google transfers this information to third parties as far as it is required by law or if the third party processes this data on Google's behalf. Google does not associate your IP address with other data collected by them. Browser software can be set accordingly to prevent the installation of cookies. However, we would like to point out, that in doing so you may not be able to utilise all the functions of this website. 

If you do not wish for your website visit information to be transferred to Google Analytics you can install the "disable add-on" function for your browser. We have also taken measures to ensure that Google Analytics deletes the last part of your IP address. This means that we do not come into possession of data that allows us to make conclusions about your person. 

Further information can be found here: or here 
We would like to point out that Google Analytics has been extended with the code "gat._anonymizeIp();" to ensure an anonymous detection of the IP address (so-called IP masking). 

Google Remarketing

This website uses Google Remarketing, a Google Inc. advertising service. Google and third parties place ads on websites and use cookies to advertise on the basis of the user's previous visits to our website. Google will not associate your IP address with other data from Google without your explicit consent. You can disable the use of cookies used by Google by setting your browser software on this page and clicking on the "opt-out" button. Alternatively, you can disable the use of third-party cookies by visiting the network promotion initiative's disable page at For more information about Google's policies, visit

Facebook Website Custom Audience

This website uses a Facebook Ireland Limited pixel (formerly known as a Custom Audience Pixel). This creates a custom audience of the website to display products and product groups on your Facebook account that may suit your individual needs and wants. 

Use of Facebook Social Plugins

This website uses Facebook (operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ) social plugins. The plugins are marked with a Facebook logo, the "Facebook Social Plugin" add on or "Facebook Social Plugin". An overview of the Facebook plugins and how they appear can be found here:

When you visit one of our pages that displays such a plugin, your browser connects directly to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the website.

By integrating plugins, Facebook is given the information that your browser has accessed, the corresponding page of our website, even if you do not have a Facebook account or are not logged into your Facebook account. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the United States and stored there.

If you are logged into Facebook, Facebook can directly associate our website visit with your Facebook account. If you interact with the plugins, for example, press the "Like" button or write a comment, the corresponding information is also sent directly to a Facebook server and stored there. The information is published on Facebook and displayed to your Facebook friends.

Facebook can use this information for the purpose of advertising, market research and the design of Facebook pages. Facebook creates usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements shown on Facebook, to inform other Facebook users of your activities on our website and to provide further services associated with the use of Facebook.

If you do not want Facebook to assign the data collected through our website to your Facebook account, you must log out of Facebook before you visit our website.

For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights and settings for the protection of your privacy, please refer to Facebook's Privacy Policy of Facebook:

Use of YouTube Plugins

Our website embeds videos from the YouTube portal a company of Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA). When viewing a YouTube video that is embedded in our website, a connection is established between the YouTube and Google servers. The connection is used to communicate to these servers which of our website pages you have visited. If you are logged into your YouTube account, YouTube assigns this information to your personal user account. The purpose and scope of the data collection and the further processing and use of the data by Google or YouTube, as well as your rights and settings for the protection of your privacy, can be viewed in Google's privacy policy: . If you do not wish Google or YouTube to assign the data collected through our website directly to your profile with another Google services, you can prevent Google Plugins by uploading add-ons for your browser, such as the script blocker "NoScript" (


Our website uses the services of intelliAd Media GmbH, Sendlinger Str. 7, 80331 Munich. Anonymised data is captured and aggregated for the design and optimisation of this website and user profiles are created from the data using pseudonyms. intelliAD tracking stores cookies offline. Anonymized usage data and profiles can be used by the website operator as well as other intelliAd customers for the identification of user interests without any conclusion as to your identity as a website visitor. You have the right to object to the data storage of your (anonymized) data for future use by selecting the intelliAd opt-out function.


We work with Webgains, an affiliate marketing network. Webgains uses so-called tracking cookies which recognise if the user was referred to an advertiser by a publisher. These cookies contain no personally identifiable information.

For further information, can be found here.

Product & Order Reviews

Once you have received the ordered merchandise you have the option of reviewing the goods received as well as the order process. We have partnered up with Echte Bewertungen (Net Reviews) to provide this feature. 

The reviewing process is voluntary and all reviews are published on our website. The reviews are marked with your first name and the first letter of your surname. In this case, however, the data volume that is transmitted is limited to the minimum that is required. 

Further information about the company Echte Bewertungen can be found here:

Data Security

Your payment data will be encrypted during the order process. We secure our website and other systems by means of technical and organisational measures against the loss, destruction, access, modification and dissemination of your data by unauthorized persons. You should always keep your access information confidential and close the browser window when you have finished communicating with us, especially if you share the computer with others.

We store the wording of a contract, sending you the order data and our Terms and Conditions via email. You can also read up on our Terms and Conditions here . All previous order can be viewed within your customer account. 

Consent to data processing upon a job application at niceshops GmbH

1. Consent

By applying for or registering with niceshops GmbH, you consent to the processing of your personal data in connection with a job application. Your data is stored and processed on BambooHR partner software system.

2. Data protection and data confidentiality

Data protection is important to us. niceshops GmbH has taken the necessary organisational and technical measures to ensure the confidentiality of your application.

3. Use of your personal data

During the application process, the contact details such as postal address, e-mail address and telephone numbers are stored in the applicant's database, along with their title, surname and first name. In addition, application documents such as the cover letter, curriculum vitae, vocational training certificates, theoretical and work certificates are captured and saved.

The data will be stored, evaluated, processed or transferred internally only as part of your application process. The data is accessible to employees of the niceshops GmbH Human Resources Department and to those responsible for the selection of new niceshops GmbH staff only. Your data will not be transmitted to companies or persons outside niceshops GmbH, nor used for other purposes.

4. Right of Access to Personal Data

Upon request, we would be happy to provide you with information about the personal data saved. Please contact our Human Resources Department ( for more information.

5. Storage and Deletion of Data

Your data will be kept for the duration of the application process, during the corresponding legal retention period. If you are employed by niceshops GmbH, your personal data or excerpt thereof will be added to your personal file.

If you have applied but we unable to offer you an appropriate position, we reserve the right to reserve your application. You will be notified if this is the case. If you do not agree or are no longer interested, you have the option of having your data deleted by the Human Resources Department at any time.

Contact Details

For questions concerning the collection, processing or use of your personal data, for information, rectification, blocking or deletion of data as well as the revocation of consent, please contact: