Tuesday, 28. February 2012

All About the Genuss Region brand

GENUSS REGION ÖSTERREICH (AUSTRIA) is a registered trademark of the Agrarmarkt Austria Marketing GesmbH. There are many regions around Austria (110) that belong to this trademark, increasing the world's awareness of the good work the farmers, processors, the catering industry, tourism and traders do, and raising awareness about local food. The credo of the initiative is: regionality, authenticity and seasonality.

Austria's strengths lie in its unique cultural landscapes and culinary specialties. Regional food is not only tasty, it is also strongly tied to identity and feelings of belonging to the region. Here, regional identity and products merge into a unique brand that highlights the natural worth of the local industry. The achievements of our farmers, processors, the catering industry and the tourism industry are brought into focus using this trademark.

Our animal products are carefully raised according to the standards of our Food Ministry. All regions are committed to raising the healthiest, safest food possible. Since 2013, all regions have been externally supervised to make sure they meet all the required quality food standards.