In "ApfelLand" in Eastern Styria you will find apple trees as far as the eye can see. The GenussRegion Oststeirischer Apfel comprises Austria's largest fruit growing area, the "ApfelLand-Stubenbergsee". There, the cultivation of apples has a long tradition, as you can see and experience for yourself in the fruit growing museum "Haus des Apfels".
Geographically, the East Styrian hilly region is the area in which the foothills of the Fischbach Alps merge into a wavy hilly landscape. Millions of years ago there was lively volcanic activity. Many old volcanic cones and numerous thermal baths testify to this. The former volcanic cones have provided nutrient-rich soils and there are also many fertile brown earth soils - which of course benefits the apples grown there.
The climate is very mild by Austrian standards. It is an Illyrian climate influenced by the Mediterranean. Summers are very warm, winters are mild. Because the slopes of the elongated ridges catch sunlight all day long, the apples ripen to become particularly tasty representatives of their genus.
An apple a day keeps the doctor away
The apple has always had a huge impact on people, both culturally and health. Even the ancient Celts saw the apple as a symbol of eternal youth and beauty, and many royal houses used an orb as a symbol of power.
The health effects of this fruit are also varied. Hippocrates already valued the plant in ancient times and attributed many healing effects to the flowers, roots and seeds. Hildegard von Bingen also recommended the apple for curative purposes.
Scientifically speaking, apples contain a lot of fibre, vitamin C, flavonoids, carotenoids and of course water - all things that benefit health. This is probably why the old English saying that an apple a day keeps the doctor away also came about.
The origin of the Styrian apple trees probably goes back to the early settlement of this area by Celts. The Romans probably already cultivated larger quantities of apple trees in Styria.
Today there are around 30 direct marketers along the Apple Road who not only like to talk about apples, but also offer a wide variety of specialities made from this fruit. The selection includes the following apple products:
So that the products are of the best quality, the apple growers are careful when it comes to care. After flowering, which lasts until mid-May, damaged areas and poorly shaped shoots are removed, thus thinning the shoots of the fruit trees as a whole. In addition, the grass around the fruit trees is cut several times a year. The cut grass rots on the spot, giving the soil important nutrients again, which of course improves the taste.
Thanks to the storage in special halls with a controlled atmosphere and high air humidity, you can enjoy the delicious, fresh and juicy apples of the GenussRegion Oststeirischer Apfel all year round.
Here you will find all the products that we offer from this culinary region in the shop.